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Market Research and Competitive Intelligence, Assoc. Director at Genomic Health
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Market Research and Competitive Intelligence, Assoc. Director

Apply Share Job ID 1174 Category Commercial Operations Job Location Redwood City, California Posted Date 10/16/2018


The Market Research and Competitive Intelligence, Associate Director has strategic influence within the organization by managing and providing the information and intelligence to drive critical business decisions. The position will be responsible for developing Commercial's market analysis capabilities by monitoring and analyzing the competitive landscape and leading the collection and interpretation of primary and secondary research. This is a high visibility position with regular access to Senior Leadership and will be responsible for providing strategic recommendations on the direction of current and future products and market approaches. The person will also be responsible for managing market research studies/projects from inception to completion including, but not limited to, identifying and managing the most appropriate market research firm for each study, designing the studies, assisting with the development of the market research tools needed, analyzing and interpreting the data, making recommendations and presenting the findings to the appropriate personnel.

· Meet with multi-functional teams for the primary purpose of identifying information and data needs. In addition, the person in this position must be able to anticipate future needs and provide teams with strategic recommendations.
· Demonstrate proficiency in secondary data analysis using industry specific sales/usage databases (i.e., NDC, IMS, Verispan, Tandem, DaVinci etc.). Must be knowledgeable of other available industry databases in terms of: relevance to our products, collection methodology, sampling, coverage, etc.
· Utilize secondary research methods and industry resources (i.e. syndicated reports, web-sites, Redbook, etc.) to provide competitive intelligence, ad hoc information etc. Must know which resources to turn to and understand the caveats associated with them.
· Develop deep understanding of marketing in the diagnostic industry and how market research is used in product commercialization and lifecycle management.
· Develop, manage and design both qualitative and quantitative market research for commercial and pipeline products. Must have market research experience in all stages of product life cycle (i.e., pre-launch, launch, growth, maturity, decline).
· Utilize secondary data sources to provide market assessments on business development deals and manage and design any primary market research needed.
· Build and maintain a capabilities development roadmap that elevates the Market Research and Competitive Intelligence Practice to Best in Industry.

· 4+ year University degree in Business, or Biology/Chemistry/Statistics with some core business courses.
· 12+ years of work experience in market research in the Pharmaceutical/Biotech/ Diagnostic Industry
· Prefer working knowledge of oncology, urology.
· Strong analytical, organization and communication skills required.
· Fully proficient in software applications such as Excel, Word, PowerPoint, etc.
· Demonstrates teamwork by routinely facilitating the exchange of ideas
· Possess the ability to bring ideas to action; unrestrained thinking
· Exhibits the ability to manage projects from inception to completion
· Demonstrates ability to think strategically
· Proven ability to develop and implement market research plans
· Demonstrates ability to proactively drive the market research planning for assigned brand teams
· Demonstrates leadership and the ability to mentor and train future junior positions
· Strong communicator with ability to maintain open communication with internal employees, managers and customers as needed
· Able to integrate and apply feedback in a professional manner
· Exhibits ability to prioritize and drive to results with a high emphasis on quality
· Able to work as part of a team
· Ability to influence, collaborate and interact effectively with senior leadership and multiple key stakeholders across the Commercial Organization and company
· Highly creative at identifying new and different ways to solve problems resulting from research/analysis
· Relevant experience in a tightly-controlled, regulatory environment
· Lead and facilitate highly successful/complex meetings and encourage broad participation from others


This is a high visibility position with regular access to Senior Leadership and will be responsible for providing strategic recommendations on the direction of current and future products and market approaches.
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If you want to be part of a team that prides itself in teamwork and developing cutting-edge technology at Genomic Health, apply today!